Yahoo! Big Idea Chair
Content creation and publication
Yahoo! realises the importance of creativity in
conceptualising compelling and effective solutions to modern
communication problems, so Yahoo! awards its Big Idea Purple Chair to
agencies which demonstrate unique brilliance in this field.
‘The Yahoo! Big Idea Chair is a very special, a very plush and comfortable Chair. It is in A colour of the elite, a purple pedestal fit only for Kings and Queens of original thinking. It is a Purple Chair that inspires exceptional ground-breaking creativity for those who sit on it. It is a Purple Chair that everyone wants to own.’ Kult Invited 11 artists to create 2 artworks each to inspire and reflect their most passionate day to day pursuit; ground breaking creativity.
‘The Yahoo! Big Idea Chair is a very special, a very plush and comfortable Chair. It is in A colour of the elite, a purple pedestal fit only for Kings and Queens of original thinking. It is a Purple Chair that inspires exceptional ground-breaking creativity for those who sit on it. It is a Purple Chair that everyone wants to own.’ Kult Invited 11 artists to create 2 artworks each to inspire and reflect their most passionate day to day pursuit; ground breaking creativity.
The artists work was compiled into a book and given to the world's top creatives.