Reebok 'Ree-Think' Campaign
Event and PR
When Reebok set off on a global mission to bring the funback into fitness, we knew we had to provide opportunities - and not just products - for fun fitness to prosper.
Our campaign launched with a touring photobooth that gave shoppers free photos of themselves mid-air as they jumped on a trampoline.
We then flew in the original fluoro-clad fun-fitness crusader Mr Motivator from the UK. This iconic ambassador of health and fitness fronted a large-scale PR campaign with dozens of TV, radio and print interviews. He led free work-outs in shopping malls, and invited ladies to pull on their neon colours, sweatbands and legwarmers for a free dance workout, to the beat of a DJ at Zirca.
On the night, Singapore's 'Most Motivated Girl' was rewarded with an adventure break for two at Mr Motivator's own wellbeing reteat in Jamaica.
Our campaign launched with a touring photobooth that gave shoppers free photos of themselves mid-air as they jumped on a trampoline.
We then flew in the original fluoro-clad fun-fitness crusader Mr Motivator from the UK. This iconic ambassador of health and fitness fronted a large-scale PR campaign with dozens of TV, radio and print interviews. He led free work-outs in shopping malls, and invited ladies to pull on their neon colours, sweatbands and legwarmers for a free dance workout, to the beat of a DJ at Zirca.
On the night, Singapore's 'Most Motivated Girl' was rewarded with an adventure break for two at Mr Motivator's own wellbeing reteat in Jamaica.
Check out the event videos to see him in action: