MTV VJ Hunt

Our challenge was to reinvent VJ Hunt and uncover a new generation of VJs.

The result was that for the first time in history, MTV said ‘Don’t find us. We’ll find you.’

We hired a team of searchers throughout Southeast Asia who spent 4 weeks scanning social networks, online videos and blogs. Their brief was to discover real and unexpected talents. Individuals who are invested in today’s youth culture with expansive social networks and self-generated content that is shaping attitudes about life, music, film, fashion, design, art and technology.

We uncovered ten individuals who embarked on a 5-week competition to test their skills as a potential VJ and garner votes. 

Holly Grabarek won the competition in September 2010 and is currently a fast rising personality in Asia.

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