Facebook Launch Party
19th September 2011
To educate guests in a memorable manner, six artists from the region were commissioned to create a series of illustrated facts about Facebook. These were displayed in custom-made stands creating a pop-up mobile gallery. A series of touchpoints for the brand were created to engage and surprise. These included name badges acting as icebreakers, ‘Like’ sticker packs, postcard packs featuring the artworks, custom-made Facebook fans and goodie bags. The office was bathed in a cool blue light, to create a stylish party vibe.