Kult

3,000 Cambodian youth attended the second Tiger Translate event which was hosted at the historic Phnom Penh railway station. Kult invited pioneering Israeli street art crew Broken Fingaz and Australian hip-hop trio Astronomy Class to headline the event and collaborate with local artists. Generating a reach of over 35million, Kult also secured an article in The Guardian (print and website) about the event. See the action here.

Kult was engaged to host the ‘Reebok Classic Workout Shoe 25th Anniversary party’, where 15 global shoe retailers’ interpretation of the Workout shoe were showcased.Singapore’s offering by Limited Edt, drew its inspiration from the 1986 Tiger Beer bottle. Hence, the theme for the night was the loud funky 80’s. This included aerobic dancers, a Tikam Tikam wall, 80’s album cover artwork, games, photo booths and a Reebok Fall/Winter merchandise room for exclusive viewing of their upcoming collection.

Following a hugely successful and blogged about event last year, Kult curated and hosted Singapore’s second Nixon Art Mosh. The work of 28 multi-disciplinary artists were exhibited in a one night only show featuring some of the finest underground artists in Singapore. The event was once again a huge success with over 1,000 guests and over 30 artworks sold.
Click here to see the video.

Since 2006, Kult has curated over 200 Tiger inspired artworks and animations from Asia’s leading artists and facilitated a series of East West collaborations. To celebrate Tiger’s journey, Kult invited 7 judges from leading media to identify the best works from the entire Tiger Translate collection. We invited Creative Review, IdN, Computer Arts, Coolhunting and Hypebeast to judge what made up the Tiger Translate Universe.
Click here to see them.

Kult has worked with artists from across the world to design a series of limited edition Tiger Translate T-shirts, tote bags, laptop covers and iPhone covers. These will be used as exclusive premiums to promote the brand across the world.
Click here to see more.

Tiger Translate Beijing was Tiger China’s largest scale event. Curated around the theme ‘Metropolis’, the event saw six bands from across China compete for a residency contract in a club in Singapore. Kult invited local and international street artists to collaborate live on a series of sky-scraper tower blocks, using UV markers. At the same time, digital artists participated in ‘Double Vision’ – live drawing on photographs of Asian cities. Kult also oversaw the filming of the event and seeding of event video.
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Kult was engaged to run the launch of Facebook’s new Singapore based regional head office. The target was senior client and members of the creative and media industry, and the brief was to create an event experience that would immerse them in the world of Facebook. The event was on the evening of the Spikes awards – known for the vast number of award parties that are hosted by companies across Singapore.
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Zuji approached us to create an exclusive collection of travel accessories that were inspired by its new ‘Get out of the Dot’ campaign. Kult curated the production of exclusive Zuji inspired and branded travel bag, passport holder and luggage tags.
Click here to see them.

Kult magazine was invited to be showcased at the annual Magazine Library exhibitions in LA and Omotesando Hills in Tokyo. The event took place over a period of nine days, where selected print publications such as magazines, art books, zines and special editions from 47 countries were display in this unique pop-up exhibition.
Click here to find out more.

Tiger Translate Hanoi hosted a 1,000-audience street party that took place in the Old Quarter. Kult curated the live art portion of the event using the theme ‘Growth’. We created giant plywood trees that lined the street, on which 8 artists customized the trees in front of a live audience. From the West, JabaOne (Columbia) and collective Prefab 77 (UK) fused their styles with Hanoians Linkfish, Hoang Art, Dung Joon and Pham Huy Thong. We also invited Coolhunting and IdN to join us.
Click here to see coolhunting recap. Click here to watch video.

Lacoste has been hosting a series of events across the world to celebrate the iconic L.12.12 polo shirt. Kult was tasked with conceptualizing and running the Singapore leg of the tour. For the first time in the 78-year history of the brand, a series of 12 digital films that interpret the DNA of the classic polo shirt were created. This content formed the basis of a global digital PR campaign and an exclusive media & VIP event.
Click here to see more.

A look back at the past works from our archive from both our personal and commercial projects.
Click here to watch it now.

Kult took art out of the printed page and delivered the magazine as an interactive experience, by using UBIQ technology to create a giant multi-touch window display.
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Kult curated the second installment of the Inspiration Sessions, an informal lunch gathering where the work of four young designers are showcased to influential members of Singapore’s marketing and advertising community. Click here to see more.

If you are interested in finding out about our next session, send your details to design@kult.com.sg.

Kult was commissioned to create an installation at a street-front space in 8Q at the Singapore Art Museum. To celebrate Chinese New Year, Kult decked out the space with art that commemorates the Year of the Rabbit. Click here to see more.

Newton Circus, a sustainable-solutions consultancy based in Singapore, invited Kult to create an installation in the windows of their new office, located in the heart of the CBD. Click here to see more.

Kult was commissioned to curate a dining experience, hosted by Art Stage Singapore’s Fair Director Lorenzo Rudolf. In line with the mission of Art Stage Singapore, Kult conceptualized an Asian-themed event with a modern twist. Click here to see more.

Kult curated it’s first installment of the Inspiration Sessions, an informal lunch gathering where the work of five talented individuals are showcased to influential members of Singapore’s marketing and advertising community. Speakers include Brandon Tay, Oats & Sparkle, Winnie Goh, XOTL, and Zxerokool. The gathering was a full house, and Kult is already planning the next installment for early next year.

Click here to see more.

If you are interested in finding out about our next session, send your details to design@kult.com.sg

We completed the latest themed toolkit for Tiger Translate ‘Growth’. Check out some of the animations here

As part of an ongoing series of global events Kult is throwing the next Nixon Art Mosh in Singapore. The Art Mosh is an eclectic mix of art, music, and design in a pop up show. The Art Mosh exhibits a collection of some of our favorite photographers, artists and filmmakers coming together for one night, under one roof, for one hell of a good time. More here.

Kult was engaged by Diesel in Singapore to help launch their new collection "Craft Rebel". Event guests received special gifts they could personally customise and hand to Mojoko for a live silk-screen print, all in an attempt to combat "Fast Fashion". If you would like to be involved in future events like this, please sign up to our mailing list

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Kult hosted Red®um, an exhibition inspired by Stanley Kubrick's masterpiece of horror, The Shining. Twenty five artists exhibited at The Gallery exhibition space at Old School. To see some artworks which pay tribute to the director and his vision, click here.

Kult was tasked with launching the iconic Feiyue sneaker brand in Singapore. Building on the brand’s collaborative spirit, we commissioned six local artists to reinvent the Feiyue Classic. We then held a launch a launch party that showcased their work, preview the new collection and featured a live data-mapping showcase using shoeboxes. More here.

Kult conceptualised a revitalising VJ Hunt for MTV, rehashing the age-old talent search with a refreshing online approach. By conducting a thorough internet trawl – scanning through social networking sites, blogs, video sharing sites and the networks of key youth influencers – Kult uncovered personalities that were representative of a new generation of viewers. Contestants then fought for public votes through a series of online video challenges, all housed on a specially designed interactive website. More here.

Now in its third year, Killaballa is not just a freestyle football tournament. It’s also a movement shaped by the evolution of a modern myth – the Killaballa (Sanskrit for "Force") – an invention crafted and packaged by kult. Killaballa has brought international freestyle champions such as Sean Player, Wass Ben, Gaultier Fayolle and Abbas Farid to Singapore, inspiring the local freestyle football scene and rattling The Cage. Singapore’s No. 1 freestyler Azri was also discovered at a Killaballa event.

Click here to view the website.

Tiger Translate is Tiger Beer’s global platform to highlight Asia’s brightest creative’s and facilitate collaboration with Western visionaries through a series of events and exhibitions. The Kult team conceptualized the platform in 2005 and has been curating the global content ever since. For each themed toolkit, we commission the content and guidelines for local markets to run their own events. The latest toolkit is themed Metropolis.

If you would like to know more about Tiger Translate and its ever growing following, please visit the website.

Reebok wanted to redefine sports and bring back its joy. In order to remind young women across Singapore that fitness should be fun, we got the best of the best to Reignite their love for sports - Mr Motivator.

To find out how it all came together click here.

42 Singapore based artists show their intergalactic visions in a series of artworks inspired by the famous novel. The show brought together a wealth of talent from the local scene. From pixel pushers to product designers, all fans of the mind-bending world of Douglas Adams. Expect to see some bizarre and warped creations from this new wave of visual artists. These pieces will be for sale in exclusive limited runs.

Click here to view the website.

Kult was commissioned by Absolut Vodka to create an installation for the Singapore Design Festival. Along with 4 other local artists we brought to life the mantra "Doing things differently leads to something exceptional". We created a sound reactive bottle which formed part of a roaming exhibition touring local nightspots.

Click here to see more.

How do we tell Singapore that Holiday Inn is changing the Holiday Inn experience all over the world? We simply let them experience the change for themselves, in the middle of Raffles Place!

Click here to view the website, and here to check out the video .

Kult ran a nationwide education program in Vietnam to establish Yahoo! as the starting point for the internet. We drafted a detailed curriculum which took students on a journey through the internet and taught primary and secondary school kids and teachers how to harness its power to their benefit. 250,000 students were touched in Hanoi and HCMC. Kult was responsible for the whole program, from working with Ministers of Education, to training, testing and roll-out.

Click here to see the programs in action.

The Big Idea Chair is the Yahoo! way of recognizing the most effective campaign and the agency that conceptualized it, with online being a key component. In late 2009, Kult was commissioned to create an exclusive premium for some of the world’s brightest creative minds who would be in Singapore for the Effies. The premium needed to inspire and provoke thinking. The solution, The Purple Book. A publication of work from Asia’s emerging young illustrators who were inspired by the Purple Chair and what it represents.

Yahoo! Approached Kult to conceptualise a series of on-ground events in Manila to complement the online portion of the Purple Hunt campaign. The objective was to associate the colour purple to Yahoo’s fun brand personality. We designed a tour of key shopping malls in Manila and a grand finale event filled with engaging activities to allow young Filipinos to live and breathe the purple personality. Check out the video here

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We devised the biggest ever Scooter event that Ho Chi Minh City has ever seen. Hundreds of young people turned up with their pimped out scooter to enter Yahoo! Scooter Jam competition. Check out the video here

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Event & video curation and global PR

Reebok Classic Workout Shoe 25th Anniversary Launch Party

Event Concept & Execution

Event Curation & Execution

Content generation and media engagement

Content Creation

Event & video curation

Event conceptualization & Execution

Content creation

Exhibitions

Event Curation

Content Creation, Event and PR

Animation

Showcase

Local Artist Showcase

Showcase

Showcase

Experiential Event

Local Artists Showcase

Growth Toolkit

Content Creation

Nixon Art Mosh

Exhibition

Silkscreen Party

Exhibition

Exhibition and Showcase

Campaign Creation

Killaballa - The Uprising

Freestyle Football Bonanza

Tiger Translate - Metropolis

Content Creation

Campaign Creation and Activation

Exhibition

Absolut Vodka

Installation

Holiday Inn™

Event & Installation

Yahoo! Newbies Program™

Schools Program

Yahoo! Big Idea Chair™

Content Creation & Publication

Yahoo! Purple Hunt

Campaign Creation

Yahoo! Scooter Jam

Campaign Creation